Customer Propositions Manager

  • To be Confirmed
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • OCBC Wing Hang Bank Limited
  • 23 Sep 18 2018-09-23

Manage customer proposition development. Design marketing campaigns to grow target customer and revenue . solid experience in segment marketing.

Responsibilities:

  • Revamp and implement need-based customer propositions that are best-in-class and cater to different customer segments. Also coordinate with OCBC Group on bringing in best practices and regional offerings
  • Design and roll out customer and revenue growth campaigns with an aim to meet annual targets 
  • Conduct competitor study on an ongoing basis and recommend counter moves to ensure market competitiveness
  • Collaborate with product teams and help steer product enhancement to meet the need of respective customer segments. Steer market competitive customer engagement and experience journey
  • Collaborate with Compliance, Legal, Risk Management, and other control functions to ensure compliance to Group and regulatory standards

Requirements:

  • University degree in Business or Marketing
  • Minimum 5 years’ solid experience in segment marketing, ideally on retail banking and wealth products
  • Customer-oriented with strong business acumen and analytical skills
  • Can work independently with minimal supervision as well as being a good team player
  • Flexible, adaptive to changes and able to work under pressure in a fast-pace business environment with competing priorities
  • Proficiency in both written and spoken English and Chinese