Consumer Bank - Head of Digital & Transactional Banking Cross-selling - SVP/VP Consumer Bank - Head of Digital & Transactional  …

in Hong Kong
Permanent, Full time
Be the first to apply
in Hong Kong
Permanent, Full time
Be the first to apply
Consumer Bank - Head of Digital & Transactional Banking Cross-selling - SVP/VP
  • Develop best-in-market value propositions for digital value proposition (Citi Plus) to support the strategic growth of emerging affluent segment, through client research and competitor gap analysis
  • Champion of new acquisition initiatives from concept, design, development to delivery with an aim to elevate client acquisitions of digital value proposition (Citi Plus) with relevant offers & value propositions and revamped client journeys
  • Drive compelling client experience along onboarding & engagement journeys across channels to improve engagement, NPS and client referrals (e.g. status update enablers across RAO, MGM, Offshore Referrals and Gift Fulfilments)
  • Identify and formulate partnership strategy that can create differentiated client benefits & privileges for digital value proposition (Citi Plus)
  • Develop the product bundle propositions for retail and card/ loan/ mortgage to amplify the cross-selling opportunities and total wealth proposition to clients
  • Explore sub-segmentation strategy to develop persona-based propositions and deepen the portfolio engagement
  • Work with product, channel & sales management teams to re-define the product, servicing and cross-selling strategy for the more sizeable and cross sell
  • Work closely with the regional team to pilot initiatives for the region

  • University degree holder in Business Administration or related discipline
  • Minimum 10 years of working experiences in banking or financial industry, preferably in Affluent Segment Management, and/or Product Marketing
  • Knowledge of marketing technique and banking knowledge is essential
  • Be open-minded with creative thinking mind-set
  • Strong independence and leadership with passion to make things happen
  • Self-motivated, independent, passionate, result-oriented and able to work under pressure with multiple deadlines
  • Strong communications skills in English, Cantonese and Mandarin

Job Family Group:
Product Management and Development
Job Family:
Market Segments and Services
Time Type:
Full time
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