• Negotiable
  • Hong Kong
  • Permanent, Full time
  • Standard Chartered Bank Hong Kong
  • 10 Oct 17

Associate Director, Digital Engagement

  • Location: Hong Kong
  • Salary: Negotiable
  • Job Type: Full time

Please view Job Description for details.

* Manage and execute digital communications on EDM and social platforms as well as different possible channels
* Develop and execute digital marketing programs, such as SEO, social media, content marketing and e-marketing campaign management in-house or with vendor
* Develop digital engagement programs for effective lead generation and customer relationship management and to track the effectiveness of the programs
* Collaborate with internal stakeholders to effectively formulate and deploy contents for target audience
* Write, edit or review contents to ensure a high quality of message delivery to engage customers
* Foster brand presence with vendors including social listening, analytics, SEO/SEM and reputation management
* Evaluate audience research, market conditions and competitor data
* Able to understand the Bank's image and brand awareness, and the digital features to convert into a campaign strategy

Qualifications and Skills

* Degree holder of communications, media, marketing or relevant disciplines
* At least 6 years of practical in-house or agency experience in social media management or digital marketing with a sizable organisation
* Proficient level of copywriting and collateral production knowledge
* Project management skills and the ability to work with multiple teams
* A strong knowledge in website management, interactive commerce, social media, SEO, brand development and content creation;

Diversity and Inclusion

Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.

Equal Opportunity Employer

Standard Chartered is an equal opportunity employer. We have a meritocratic culture where each individual employee is valued and respected for who they are as a person and for what they bring to the organisation.