Assistant Vice President, Digital Acquisition & Customer Insights Assistant Vice President, Digital Acquisition &  …

China CITIC Bank International Limited
in Hong Kong
Permanent, Full time
Last application, 08 Oct 21
Competitive
China CITIC Bank International Limited
in Hong Kong
Permanent, Full time
Last application, 08 Oct 21
Competitive
Posted by:
Wing Wong • Recruiter
Posted by:
Wing Wong
Recruiter
Manage strategic projects to optimize customer journey through digitization of owned online assets to deliver a seamless online application and product fulfilment experience.

Key Accountabilities:

  • Benchmark digital performance and processes against industry best practices, proposing and improving digital customer touch points to deliver the highest impact on digital customer awareness, adoption and engagement.
  • Work closely with Products, Segment and Marketing to create opportunities to achieve revenue targets and cost efficiencies.
  • Work closely with Sales & Distribution Channels to design and develop effective digital engagement campaigns to drive online/mobile banking registrations, mobile app downloads and digital usage/activities. 
  • Develop analytics, management reporting and business intelligence to monitor campaign results and make recommendations to continuously improve call-to-actions, online application rate and customer conversion throughout online sales funnel.
  • Play the role as the Subject Matter Expert to work closely with internal stakeholders to promote the best digital sales practice to acquire new customers and product cross-sell.
  • Establish long-term digital value proposition and deliver the best-in-class digital experience which is simple, intuitive and seamless, human-centric.

Requirements:

  • Degree holder in Business or related disciplines.
  • Minimum 6 years of experience in banking, sales and marketing, digital business development.
  • Experience in eCommerce, digital media agency in banking and finance industry will be an advantage
  • Entrepreneurship mindset and possess a blend of business and technical savvy, ability to drive strategy into action.
  • Comfortable with Fintech/digital technology including ability to translate business and customer needs to information technology requirement
  • Good command of both spoken and written English and Chinese (including Putonghua)
  • Proficient in MS applications, including Word, Excel and PowerPoint.
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