Assistant Vice President/Vice President, Digital Acquisition

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • DBS Bank Limited
  • 26 Apr 19

Assistant Vice President/Vice President, Digital Acquisition

DBS. Living, Breathing Asia.

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named "Asia's Best Bank" by The Banker, a member of the Financial Times group, and "Best Bank in Asia-Pacific" by Global Finance. The bank has also been named "Safest Bank in Asia" by Global Finance for eight consecutive years from 2009 to 2016.

Responsibilities

    Formulate sales and acquisition strategy Drive digital customer acquisition for banking/wealth management including organic and paid media (network buy, search social media) End to end campaign design implementation and management Track and monitor campaign performance Build ecosystems and partnerships to drive acquisition and enhance customer value proposition Work with sales, marketing and product teams to achieve business objectives Monitor competitor activities and respond to market changes Keep abreast of industry and regulatory developments to ensure alignment of business strategy Data analytics and customer insights to develop relevant campaigns
Requirements

    University degree in Business/Marketing Product development, marketing, digital acquisition experience preferably in banking field At least 8 years experience Excellent interpersonal and project management skills, familiar with agile approach is preferred Excellent stakeholder management skills Strong business and marketing sense Sound knowledge on banking products Solid communication skills in English and Chinese
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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.