Assistant Manager, Marketing Planning & Promotion - Retail Banking Department Assistant Manager, Marketing Planning & Promotion  …

ICBC Asia
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 13 Aug 20
Competitive
ICBC Asia
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 13 Aug 20
Competitive
Assistant Manager, Marketing Planning & Promotion - Retail Banking Department
Job Responsibilities
1. Execution of marketing promotions
  • Identify promotions objectives and result projections, set appropriate promotions means and budget, prepare management proposals and agency brief, monitor results and post-evaluation
  • Work closely with external vendors and follow through the development of marketing materials, from creative to output production, delivery, installation and display
  • Work with legal and compliance departments and relevant teams to ensure all marketing materials under development are satisfied with compliance requirements.

2. Events management
  • Events planning, budget control and logistic arrangement for different kinds of events, such as financial seminars, press events, customer and corporate events etc
  • Lead and coordinate with relevant parties to ensure smooth execution of the events
  • Prepare rundown, deployment plan; draft speeches, briefing notes, fact sheets, press releases etc

3. Social media management
  • Support promotions through different social media channels including facebook and wechat
  • Draft post feeds, provide timely responses to feedback
  • Develop promotion strategies to maximize posts views and conversion to business

4. Support in all types of administration duties, including but not limited to:
  • Monitor competitive promotions and prepare competitive analysis reports
  • Manage the stocks of marketing materials and premiums
  • Monitor marketing budgets and payment processing, including making accruals, payment vouchers, and follow through with Finance Department on all expenses payments


Job Requirements
Requirements:
  • University graduate or above with major in Business Administration, Marketing, Communications or Language Studies or relevant disciplines.
  • Minimum 3 years of working experience in retail bank marketing with experience in digital marketing, editorial on web and social media is preferable
  • Good knowledge of retail banking products and services
  • Good analytical and communications skills
  • Good project management and presentation skills
  • Detail-oriented, able to work under pressure and tight deadline
  • Proficient in Word, Excel, PowerPoint and Chinese typing
  • Good command of written & spoken English and Chinese, including Putonghua

Candidate with less experience will be considered as Assistant Manager

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