Assistant Manager, Bancassurance and Direct Business (Digital Marketing) Assistant Manager, Bancassurance and Direct  …

Dah Sing Financial Group
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Dah Sing Financial Group
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Dah Sing Financial Group
Assistant Manager, Bancassurance and Direct Business (Digital Marketing)
Job Responsibilities:
  • Plan and execute digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies, identify trends and insights to optimize spending performance
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies & vendors to execute marketing plan by using updated technologies where appropriate
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Assist team head to develop new affinity partner with digital or non-digital business model
  • Manage multi distribution channels, ranging from business development, sales support, product development and marketing campaign/incentive schemes etc.
  • Spearhead development of online marketing portals for direct customers and business partners


Job Requirements:
  • Degree holder in marketing or a related field
  • At least 3 years working experience in digital marketing, preferably in insurance sector
  • Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Innovative experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in optimizing landing pages and user funnels
  • Strong analytical skills and data-driven thinking
  • Good command of written English and Chinese

Candidate with less experience will be considered for Senior Officer, Bancassurance and Direct Business (Digital Marketing).

Please note that only shortlisted candidates will be notified.

Company Overview

About Dah Sing Group

The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.

Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.

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