Asset Management Marketing - Head of Marketing - Executive Director Asset Management Marketing - Head of Marketing -  …

in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 12 Jul 19
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 12 Jul 19
Asset Management Marketing - Head of Marketing - Executive Director
JPMorgan Chase & Co. is a leading global financial services firm with assets of more than $2.7 trillion, over 240,000 employees and operations in over 60 countries. It operates across four business segments including Asset & Wealth Management, Corporate and Investment Banking, Commercial Banking and Consumer and Community Banking.

J.P. Morgan Asset & Wealth Management, is a global leader in investment and wealth management. Its clients include institutions, high-net-worth individuals and retail investors in every major market throughout the world. The division offers investment management across all major asset classes including equities, fixed income, alternatives, multi-asset and money market funds. For individual investors, the business also provides retirement products and services, brokerage and banking services including trusts and estates, loans, mortgages and deposits.

Asset Management is a leading investment manager of choice for institutions, financial intermediaries and individual investors, worldwide. With a heritage of more than two centuries, a broad range of core and alternative strategies, and investment professionals operating in every major world market, we offer investment experience and insight that few other firms can match.

J.P. Morgan Asset Management is among the world's largest and most respected investment managers. Our experienced professionals operate across the U.S., Europe, Asia, Latin America and other key financial centers worldwide. Together, they deliver a diverse range of investments spanning all major asset classes, market sectors and geographic regions - from mutual funds to separate accounts, traditional strategies to alternatives, single-asset portfolios to packaged solutions.

With a legacy dating back to 1865 to manage assets in today's complex, ever-changing markets, the hallmarks of our business include a focus on exceptional risk-adjusted performance, an innovative product lineup designed for global diversification and a commitment to the highest quality service. We continue to build strong, growing partnerships with institutions, financial advisors and other intermediaries, providing them with insights and investments to meet their investment objectives.

Our Team:

The Marketing Head will be responsible for the development and implementation of the marketing strategy for all associated businesses in the markets the role covers. The scope of marketing initiatives will range from brand building, product marketing, to client communications and engagement through in-person events, and across offline and digital channels. The role will also have an oversight to ensure compliance of all activities with regulatory requirements and internal policies and procedures.
This position will be part of the Regional Marketing Management Team, and play a critical role in driving alignment with the global/regional marketing strategies of the firm while ensuring business impact locally.


• Develop marketing strategy in consideration of market landscape, challenges and opportunities, business and marketing objectives
• Plan, manage and execute marketing initiatives across in-person, offline and online channels that contribute to marketing objectives
• Promote our intellectual capitals including our thought leadership, investment capabilities and product solutions
• Implement digital initiatives and content strategy to drive client engagement across multi-channels
• Conduct research and competitive analysis to identify actionable client insights to improve client experience and loyalty
• Develop metrics/KPIs to facilitate analysis and evaluate marketing effectiveness against plans and budgets for continuous improvement
• Establish processes and practices to strengthen governance for all marketing activities and to manage and mitigate risks
• Collaborate with different teams within Marketing, Business and other functions to integrate global/regional objectives with local priorities, and serve as a major point of accountability for a diverse range of global/regional/local project delivery
• Take leadership and ownership of strategic initiatives aligned with global and regional priorities as and when required
• Drive marketing excellence and discipline. Leverage on capabilities across countries and optimize local resources to maximize marketing impact
• Manage effective spend within marketing budget
• Lead and manage the team to contribute to the achievements of the above


• Degree in Business Administration, Marketing or a related degree
• At least 15 years' experience in all-rounded marketing with strategic thinking
• Strong marketing skills across strategies and channels
• Good understanding of the investment or the mutual funds industry in HK/CH and the region
• Strong verbal and written communication skills in English and Chinese/Mandarin
• Ability to think strategically while strong in execution and dealing with details
• Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
• High level of independence, energy and integrity; Responsible and accountable; Respect for diversity of opinions and styles; Flexible in approach
• Strong leadership and strategic thinking; Ability to manage challenges and solve problems effectively in ever-changing and ambiguous environments
• Demonstrate strong problem solving skills with proven ability to present solutions to complex issues
• Solid team management experience
• Strong sense of governance to ensure compliance with regulatory and internal requirements
• Ability to multi-task, work in a demanding, fast paced environment, and handle multiple, competing priorities and projects with quality output at one time
• Ability to adapt quickly and shift priorities based on unexpected business demands
• Non-industry profiles will be considered for sounded marketing knowledge and experience from leading brands and/or marketing organisations

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