AVP, Product Marketing, Consumer Banking AVP, Product Marketing, Consumer Banking …

DBS Bank (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
DBS Bank (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
See job description for details
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities
Channel Marketing

Segment Sales & Marketing Strategy / Engagement key stakeholders across segments
  • Identify the most effective sales & marketing strategy that is appropriate for each customer segment, based on the customer profiles and nature of business, as well as the setup of the insurance sales team in each segment
  • Proactive engage the sales teams in each segment to secure their buy-in on the sales & marketing strategy / initiatives to help boost the life insurance business for each quarter
  • Engage key stakeholders from all segments from time to time to understand the challenge faced by frontline and the new business trend, be proactive in coming up with tactical initiatives to help drive business
  • Sales & marketing strategy covers both the frontline sales team as well as customers
Sales Promotion & Marketing Events
  • Based on agreed strategy, lead the channel marketing team to launch / execute the various sales incentive programs, events, convention etc. for each segment, ensure the programs fulfil the regulatory requirements as well as company guidelines, obtain the proper sign off before launch
  • Proper and effective communication to frontline, monitor results from these sales incentive programs to assess effectiveness and identify areas of improvements for future
  • Lead team member on implementation of sales / client campaigns and events.
  • Proper estimation of funding required and ensure this can be covered by sales & marketing allowance budget (S&MA) from Manulife
  • Manage Manulife expectation and seek proper approvals from Manulife on the usage of S&MA
  • Responsible for the overall control, governance, reconciliation and management of S&MA
Customer Promotion & Marketing Events
  • Based on agreed strategy, lead the channel marketing team to launch / execute the agreed customer promotion, discount offers, appointment gifts, customer events etc. for each segment, ensure the above fulfil the regulatory requirements as well as company guidelines, obtain the proper sign off before launch
  • Lead team member on implementation of sales / client campaigns and events.
  • Ensure proper budget, manage Manulife expectation and overall governance of S&MA similar to sales promotion & marketing events above
Insurance Proposition / Need Based Marketing
  • Formulate the strategy on presenting the various insurance propositions to customers - retirement savings, legacy planning, education, managing wealth, protection, health to further strengthen need based / emotional marketing to the customers
  • Enhance sales tools, customers promotions, marketing tools, marketing messages to facilitate need based / emotional marketing to our customers
  • Leverage on Manulife or external training programs to further enhance our frontline's need based / emotional selling skills
  • Position DBS as a trusted insurance advisor that have the right solution to fulfill the customer's goals at different life stages


Requirements
  • Minimum 3-5 years of work experience in managing external partnership, product / project management, preferably with experience in GBA or dealing with Mainland Chinese counterparts
  • Excellent people skills in managing frontline sales and good understanding of different segments within bank environment
  • Sound understanding of Financial Services, to specifically include a working knowledge and application of audit and banking regulations
  • Proven success leading management teams
  • Sound understanding of local insurance market and bancassurance in HK
  • Need based marketing experience for life insurance
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified

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