AVP, Digital Sales & Acquisition AVP, Digital Sales & Acquisition …

Citi
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Citi
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Citi
AVP, Digital Sales & Acquisition
Responsibilities:
  • Achieve digital acquisition target for specific products in consumer banking.
  • Formulate business and media strategies on digital acquisition to achieve business goals
  • Initiate and implement effective marketing campaigns from end-to-end to drive sales conversion digitally
  • Analyze & utilize MIS data to make recommendations to improve overall strategies.
  • Use web analytics to improve the efficiency and CPA (cost per acquisition)
  • Work closely with internal and external partners to ensure smooth implementation of campaigns
  • Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
  • Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
  • Work with digital agency for creative optimization (A/B testing)

Qualifications:
  • Bachelor Degree holder
  • At least 8-10 years' experience in performance marketing, with banking, insurance background is a plus
  • Strong business acumen and analytical ability
  • Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
  • Ability to work under pressure and meet pressing deadline
  • Excellent written in English and Chinese and fluent spoken English

Job Family Group:
Marketing
Job Family:
Digital & Social Media Marketing
Time Type:
Full time
Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .

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