• Competitive
  • Hong Kong
  • Permanent, Full time
  • Citi
  • 2019-04-18

AVP, Card Usage and Rewards, Cards and Unsecured Lending

AVP, Card Usage and Rewards, Cards and Unsecured Lending

  • Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18049994


Description

  • Formulate business strategies on  initiatives to drive usage (including digital payment platform) in order to achieve business goals and maximize business return;
  • Assist business growth and decision management by data mining and preparing analysis of spending behaviors of various customer segments;
  • Organize and implement effective mobile payment related campaigns from end-to-end to achieve high standard of customers satisfaction and uplift customer experience;
  • Develop & implement mobile payment usage strategies to heighten campaign awareness;
  • Drive profit margins and enhance business practice through better negotiations with 3rd party vendors & merchant partners and internal parties' liaison;
  • Prepare marketing proposal, agency briefs and on time program evaluations;
  • Monitor program financials and maintain robust expense tracking to ensure efficiency in marketing spend.


Qualifications

  • University Graduate;
  • Minimum 8 years or above solid marketing experience in banking/card industry;
  • Sound knowledge & practical marketing experience in credit card industry in particular on mobile payment;
  • Excellent interpersonal skills;
  • Highly organized, independent with strong initiatives and project management skills;
  • Strong supervisory skill and ability to give direction, training & guidance to subordinates;
  • Fast thinker with creative & determined mind;
  • Excellent communication & presentation skills;
  • Good command of written and spoken English and Chinese.