AVP/ Associate, Digital Marketing AVP/ Associate, Digital Marketing …

BOC International
in Hong Kong
Permanent, Full time
Last application, 17 Jun 21
Not Specified
BOC International
in Hong Kong
Permanent, Full time
Last application, 17 Jun 21
Not Specified
-Implement marketing projects and initiatives to reach the right segments -Develop and execute plans to engage with customers through social media and technology platforms -Assist in copywriting and translation for online marketing materials -Maintain market surveillance on key competitors and propose campaigns to response

The Role

AVP/ Associate, Digital Marketing

Key Accountabilities

  • Assist to formulate and implement marketing projects and initiatives to reach the right segments
  • Assist to develop and execute plans to engage with customers through social media, technology platform, newe tools and techniques
  • Work within the team, departments, and divisions to roll out marketing campaigns effectively
  • Maintain market surveillance on key competitors and propose campaigns to response
  • Assist in copywriting and translation for online marketing materials such as social media newsfeed, banners, images, videos, etc.
  • Support administration tasks as assigned. 

Skills & Experience

  • Degree holder in Marketing, Business Administration, e-Commerce, Communications or related disciplines
  • At least 5 years' relevant working experience, preferable in marketing field of finance industry
  • Exposure in digital campaigns or operation on social media are the plus
  • Self-motivated with independent project management capabilities
  • Good command of written and spoken English, Chinese & Mandarin
  • (Candidate with less experience will be considered as Senior Analyst)

Other Information

Notes to applicants:

  • Please apply in strict confidence with full resume, academic record, current and expected salaries.
  • The personal data provided will be used for consideration of recruitment only. All personal data of unsuccessful candidate will be destroyed within 24 months.
  • Candidates with Enhanced Competency Framework (ECF): please state on the CV.

About BOCI

As a leading investment bank in China and Hong Kong region, the investment banking arm of Bank of China, BOC International Holdings Limited (“BOCI”), is now seeking highly motivated, creative and success-oriented professional who would like to pursue the career in our group.



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