Associate, Germany Digital Channel Manager Associate, Germany Digital Channel Manager …

BlackRock
in Frankfurt am Main, Hessen, Germany
Permanent, Full time
Be the first to apply
Competitive
BlackRock
in Frankfurt am Main, Hessen, Germany
Permanent, Full time
Be the first to apply
Competitive
Associate, Germany Digital Channel Manager
Description

About this role

Job Description:

BlackRock is looking for a Digital Channel Manager to join the Corporate Communications and Marketing team in Frankfurt. The candidate will work on strategy, execution, and measurement across local social media properties, which may include Twitter, LinkedIn, Instagram, Facebook and YouTube, and will be responsible for the management of Country Manager/Spokesperson profiles, including writing content for their social channels. In addition, the candidate will be responsible for overseeing corporate content for their respective Country website.

The candidate will need to work closely with the global and regional content teams to repurpose content for local markets, with a focus on growing our brand and demonstrating BlackRock's positive impact in each market. All content published on these channels will be in local language.

This is a unique opportunity to join a team that collaborates with many different business functions across the firm.

A successful candidate will have a creative and entrepreneurial spirit and be excited to work in a fast-paced environment. He or she will be a self-starter, with the ability to interact with a variety of people and teams to hunt for corporate brand social stories and effectively lead on multiple projects. A high level of sensitivity to the critical factors driving brand and reputation in their respective market will be essential.

Responsibilities:
  • Lead and grow BlackRock's organic social media presence in market
  • Contribute to editorial content calendar, proposing innovative ideas to leverage cultural moments and demonstrate the societal impact BlackRock has in the local communities in which it operates in
  • Produce written content for Country Manager / Spokesperson social media channels
  • Close collaboration with global and regional content strategists, web teams and social media teams, as well as Internal Communications
  • Help execute the integration of social media into all appropriate company-wide initiatives such as brand campaigns, corporate announcements, and events
  • Serve as day-to-day point person in country for BlackRock's Employee Brand Ambassador program, enabling local employees to share BlackRock related content with their personal networks
  • Partner with external agencies on creative development and translations
  • Serve as social media subject matter expert in country, sharing best practices across the region and globally
  • Report on content performance with actionable insights on an ongoing basis
  • Monitor the competitive landscape, emerging trends, and platform updates, presenting recommendations for growth opportunities
  • Drive traffic to the local country website
  • Manage and oversee corporate content for the local website
  • Partner with Marketing and web teams for a collaborative approach between website, SEO and paid content
  • Work closely with Legal & Compliance on content approvals, ensuring websites and social media channels adhere to regulatory requirements


Qualifications
  • Minimum 2 to 3 years of experience in corporate communications, advertising, branding, and/or digital marketing
  • Digital native with knowledge of social media and emerging content platforms
  • Fluency in German and English, and completely flawless written and verbal communication skills in local language
  • Self-starter with strong editorial judgment about what content is appropriate for each market
  • Agency experience or experience managing agencies in-house a plus
  • B2B or financial services experience a plus
  • Experience using social media content management tools (e.g. Sprinklr, Hootsuite, Dynamic Signal) preferred
  • Passion and enthusiasm for digital communications


BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
BlackRock logo
More Jobs Like This
See more jobs
Close
Loading...