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Specialist, Digital Marketing

London Stock Exchange Group Shanghai, China
Posted 2 months ago Permanent Competitive

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a dedication to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Through a comprehensive suite of trusted financial market infrastructure services - and our open-access model - we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in 65 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG's ticker symbol is LSEG.


People are at the heart of what we do and drive the success of our business. Our values of Integrity, Partnership, Excellence and Change shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential.

We know that real personal growth cannot be achieved by simply climbing a career ladder - which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise. As a global organisation spanning 65 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.


Are you passionate about creating websites and digital experience that drives high-quality traffic? Do you thrive on diving into a world of exhilarating optimization experiments, constantly pushing the boundaries to elevate visitors' experience and conversion rates? If you enjoy being analytical, creative, and organized, all while working alongside a dynamic and collaborative team, then we have an opportunity waiting for you!

Join the Digital Localisation team at London Stock Exchange Group (LSEG) as we undergo digital transformation.


This role will be responsible for leading and optimizing our Simplified Chinese websites to create engaging experiences that attract visitors and drive conversions, ultimately supporting our business objectives.

As the Digital Localisation Specialist, you will handle localisation of our websites. Collaborate with local teams to create local relevant content. Partner with global stakeholders to develop and implement strategy that optimises digital experiences to raise awareness of LSEG's thought leadership and drive high-quality leads in the local market. With your expertise in utilising insight data and tools, you will surface new site capabilities for user journeys enhancement, improve engagement and conversion.

To excel in this position, it would be important to possess outstanding Putonghua and English language communication skills, strong project management capabilities with an eye for detail, be flexible and adaptable with a strong sense of ownership and accountability. Highly motivated with a positive demeanor is also desirable. Additionally, being technically savvy, able to learn new concepts and technologies quickly.


• Handle creation, update and enhancement of web page content on the Simplified Chinese sites

• Lead translation agency on localisation of websites content to ensure they remain up-to-date with the English sites.

• Review translated materials - web page, images, video transcript, charts, documents - to ensure accuracy and consistency.

• Ensure translated content follows basic SEO best practices (H1, H2, H3, meta descriptions, and keyword implementation)

• Use project management tool e.g. Workfront to organise and monitor translation projects, provide status updates to stakeholders

• Ensure all websites meet accessibility guidelines.

• Run A/B tests of sites to find the optimal digital approach in local market.

• Leverage insights from tools like Google Analytics, Adobe Analytics, Demandbase, ContentKing to develop strategy to optimise growth.

• Collaborate with local marketing team to support local initiatives.

• Prepare regular website performance reports to update management on progress.

• Support the Search Marketing team on local language paid search campaigns localisation and optimisation.

• Support ad hoc initiatives from other teams.

• Occasional calls outside regular business hours required to support global partners in other time zones.

• Conduct market research, competitor analysis and analyse user behaviour/journey to inform strategy and decisions.


• Excellent Putonghua and English communication and influencing skills. Native level of English is a strong plus.

• 2+ years of experience handling multi-language website, translation projects, content authoring, UX design, analytics.

• Experience creating optimal web experiences and user journeys following best practices.

• Track record of designing and implementing data-driven digital strategies to drive traffic and conversion.

• Good understanding of responsive design principles and mobile-first strategies.

• Proven knowledge of full digital marketing mix including SEO, SEM, A/B testing and personalisation, analytics, and reporting.

• Exceptional attention to detail, highly organized, with strong prioritisation and project management skills.

• Demonstrate ability to communicate and handle stakeholder effectively.

• Dedicated and able to thrive in a fast-paced, high growth environment.

• Experience with Content Management System preferably Adobe Experience Manager.

• Experience using tools like Adobe Analytics, Google Analytics, Google Search Console, ContentKing, Demandbase for analytics and optimization.

• History working on Online Video Platform like Kaltura and handling translation of video transcription.

• Basic understanding of Web Content Accessibility Guidelines (WCAG).

• Track record handling large-scale, sophisticated website projects.

• Previous experience working with translated materials in an international multicultural environment.

• Familiar with paid advertising platforms and social channels


• An international environment with ample learning and development opportunities.

• A respectful, professional, yet easy-going atmosphere that encourages individual thinking.

• We take hybrid approach to workplace. This role has a blended workstyle (3 days in the office per week).

• Onboarding training and buddy support.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership , Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it's used for, and how it's obtained, your rights and how to contact us as a data subject .

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.
Job ID  R0085470
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