About the job Cards New Acquisitions & Sales Specialist

Job Title: Cards New Acquisition & Sales Specialist

Term: 12 months

Location: Bahrain

Division: Retail Banking/ Cards & Payments

Reports to: Head of Cards

Relevant experience:

1. 10 - 15 Years Cards Sales
2. Card Campaign Lauches
3. Process/Policy Revamp

Mandatory requirements:

• Experience of heading sales, launching campaigns, managing sales channels and acquisition for credit cards
• Knowledge of cards (Debit, Credit and Prepaid) and key metrics

PURPOSE OF THE PROJECT
The Credit Card New Sales & Acquisition Product Manager will drive growth of the issuers credit card portfolio in Bahrain through data-driven sales strategies, optimized acquisition funnels, targeted campaigns, distribution channel development, refined credit policies, and strong go-to-market execution.
This role is responsible for increasing new-to-bank credit card sales, improving market share, and enhancing sales productivity, while collaborating with marketing, risk, analytics, and channel teams to deliver best-in-class acquisition performance.

Key Activities
Core Responsibilities and Accountabilities

1. Acquisition Strategy & Market Growth

• Develop a comprehensive credit card new acquisition strategy, aligned with business goals and Bahrain market dynamics
• Conduct structured market and competitive analysis to identify penetration opportunities, customer segments, and gaps in the current market landscape.
• Define sales targets, growth levers, and acquisition KPIs across all channels.

2. Data Analytics & Performance Optimization

• Use portfolio analytics, channel performance data, and conversion insights to identify growth bottlenecks, optimize funnel performance, and refine targeting models.
• Work with analytics teams to develop performance dashboards, track sales conversion ratios, and monitor efficiency-consistent with data driven approaches seen in acquisition programs such as
• Translate insights into actionable recommendations for sales teams, credit, digital channels, and marketing.

3. Campaign Planning & Execution

• Design and execute acquisition campaigns across digital, in-branch, telesales, partnerships, and ecosystem channels, leveraging best practices from the region
• Own campaign concept development, offers, messaging, targeting, channel mix, and performance tracking.
• Partner with Marketing to produce collateral, landing pages, creatives, and content that elevate conversion rates.

4. Channel Development & Optimization

• Drive performance across all acquisition channels-branches, telesales, digital, aggregator partners, merchant tie-ups, employer programs, and events.
• Work with channel heads to define incentives, SLAs, performance metrics, and weekly review cadences.
• Identify new channel opportunities (e.g., partnerships, lead-gen platforms, fintech enablers) and develop scalable onboarding models

5. Credit Policy & Risk Alignment

• Collaborate with Credit Risk to optimize acquisition credit policies without compromising portfolio quality- supporting faster approvals, improved eligibility frameworks, and targeted risk models.
• Monitor approval rates, bad rates, and early delinquency trends to balance growth and risk.
• Lead policy A/B testing, segment-based thresholds, and pre-approved programs.

6. Sales Enablement & Training

• Develop and deliver training programs for channel partners, acquisition teams, tele-sales, and branch staff- aligned with best practices highlighted in sales augmentation programs
• Build product knowledge modules, pitch decks, objection-handling guides, and refresher content to boost sales productivity.
• Ensure acquisition teams articulate USP, offers, and competitive advantages clearly.

7. Marketing Communications & Collateral

• Work with Marketing to produce brochures, banners, digital assets, landing pages, email sequences, and SMS scripts that strengthen acquisition conversion.
• Ensure messaging accuracy, compliance, and alignment with product positioning-as reinforced by content governance roles seen in card teams.

8. Cross-functional Leadership

• Partner with Finance, Credit, Risk, Digital, IT, Legal, Compliance, and Operations teams to ensure seamless implementation of acquisition initiatives-similar to multi-function coordination demonstrated in
• Lead acquisition-focused projects, from ideation to execution and performance reviews.
• Ensure stakeholder alignment, consistent communication, and timely issue resolution.

Knowledge and Experience

1. Bachelors or Masters degree in Business, Finance, Marketing, or related field.
2. Strong understanding of card payments, processing systems, and regulatory environments.
3. 10 to 15 years of proven experience in sales management, product development, portfolio management, and cross-functional collaboration.
4. Excellent analytical, communication, and stakeholder management skills.