Senior Marketing Support Analyst
Senior Marketing Support Analyst How will I help?
As a Senior Marketing Support Analyst, working as part of the Consumer & Business Marketing Analytics (CBMA) team, you will support and advise marketing partners on their compliance and remediation initiatives through direct marketing and digital channels. In this role you will be responsible for the accurate and timely delivery of data and drive efficiency, process improvement and automation. The role is critical in ensuring Westpac meets compliance and remediation responsibilities. This role will help drive growth within the CBMA team and influence other key areas in matters such as streamlining processes, ensuring data accuracy and identifying areas of improvement.
Key responsibilities of this role will be analysing data for customer communications and understanding Westpac Group databases, data structures and core analytical procedures. In this role you will also identify opportunities for clients to leverage the capabilities of Data Analytics as well as providing recommendations or making improvements through greater standardisation, simplicity or automation of Data or Campaign processes. In addition, you will build strong relationships with key clients such as Marketing Stakeholders, Internal Business Process Analysts and the Data Quality Team and provide analytical support to other team members. What is in it for me?
Joining Westpac has many benefits besides building a long and stable career. You'll be able to purchase leave to facilitate your dreams or obligations and you'll be encouraged to participate in the community through paid volunteer leave and secondments. You'll also be entitled to a suite of online learning, training modules and career planning tools to grow with us. What do I need?
To succeed in this role, you will need to have in depth knowledge of the Banking & Finance industry and have had similar experience in an analytics role. In addition, you have had exposure to Direct Marketing or Lead Management and customer targeting. You will need to be proficient in most MS Applications as well as have advanced SQL skills. Experience working with Teradata and campaign management software will be advantageous. You will also need to have good working relationships with the Marketing team and other key stakeholders. What is it like to work there?
We aim to provide one big, supportive team to help us reach our vision to become one of the world's great service companies. Working with us you'll discover new ways of working, and an exciting range of roles to showcase your skills. As an equal opportunity employer, we're proud to have created a culture where people can be their best, in an environment that values diversity and flexibility. And one where everyone belongs. How do I apply?
Westpac Group is an equal opportunity employer. As part of our commitment to creating a diverse and inclusive workplace, this role is open to experienced candidates seeking a discussion around workplace flexibility. Joining Westpac has many perks besides building a long and stable career. For more information follow Westpac Group's LinkedIn Page and visit Westpac Group as an Employer APPLICATION INSTRUCTIONS:
External Applications: Please attached your cover letter and resume to your application online
Internal Applications and Referrals: Please apply via peopleexpress links.