Senior Marketing Manager Acquisition Strategy and Partnerships Consumer Lending Senior Marketing Manager Acquisition Strategy and  …

Citi
in Sydney, New South Wales, Australia
Permanent, Full time
Be the first to apply
Competitive
Citi
in Sydney, New South Wales, Australia
Permanent, Full time
Be the first to apply
Competitive
Citi
Senior Marketing Manager Acquisition Strategy and Partnerships Consumer Lending
The Marketing Strategy and Partnerships team is now seeking an experienced Personal Loans marketer to be a pro-active, hands-on Senior Marketing Manager within this function. This marketer needs to have familiarity in advertising personal loans to consumers with a proven track record in driving growth. 

The overarching role remit is to be the hub for the planning and execution for Citi Personal Loans supporting the Head of Marketing Strategy and Partnerships and the Head of Marketing. The role also must manage the rapidly increasing pipeline of new initiatives and partnerships, to create the Personal Loans aggregators/affiliates strategy and to lead the marketing and offer administration for Personal Loans.

Role Remit:

Marketing Strategy:
  • Develop a full funnel acquisition marketing strategy and execution plan for Personal Loans business to deliver against Plan volumes and CPAs including management of Loans monthly forecasting and allocation of budgets and accounts
  • Mange the monthly/quarterly/yearly marketing forecasting and planning
  • Work in collaboration with finance to manage monthly finance process of Forecasting, Accruals, and actuals for Citibranded Loans
  • Develop, enhance and articulate the customer value proposition for each Citi Personal Loan products, including creation of Personas for each


Partnership:
  • Collaborate with the Product, CCL Sales and CCL Partnerships teams to launch new partners and optimise existing partners for acquisition growth.
  • Lead the execution for partnerships campaign rolls out for Citi Personal Loans, engaging with partners


Affiliate and Aggregators:
  • Lead the strategic direction for the A&A channel for Personal Loans business


Offers:
  • Manage Personal Loans offer administration including being responsible for Source Code Creation, Bonus Programs briefings, source code extensions, Fee Disclosure updates, Commission Disclosure updates, Source code expire and manages the source code offer change out report to ensure that all channel source codes have been updated


About you:
  • Bachelor degree in Marketing, Commerce or related discipline
  • Minimum 7 years in Marketing. 
  • Experience in Personal Loans Marketing is a must
  • Strong background in Digital and strategy is desired
  • Proven experience in developing & maintaining strong relationships, to drive business growth
  • Thrives in a fast paced, innovative, collaborative and commercial environment


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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - AU
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Time Type :Full time
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