• Competitive
  • Sydney, New South Wales, Australia
  • Permanent, Full time
  • Citi Australia
  • 2019-05-19

Business Analyst - Sales Optimisation

Business Analyst - Sales Optimisation

  • Primary Location: Australia,New South Wales,Sydney
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 19015216


Citi's Mission and Value Proposition  explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.
The Business Analyst role is a key role in the Cards business with responsibility and accountability for both the supporting the delivery of Sales Optimisation initiatives and campaign execution to achieve new account growth through application form journey improvements, simplifying approval rates, optimising credit risk/fraud policies and supporting the campaign execution team across all cards & loans portfolios.
Key Accountabilities:
  • Support the execution of the sales optimisation strategy and campaigns for all cards & loans portfolios
  • Maximising new account growth, faster TAT on application approvals, higher NPS scores in order to drive new account growth
  • Optimise application completion rates, remove verification customer friction (with the view to move to STP), reduce application processing TAT and work closely with Risk to increase approval rates
  • Work closely with technology and delivery teams to ensure timely delivery of initiatives with full responsibility of testing
  • Develop and own relationships between Citi and our partners
  • Develop strong relationships with internal stakeholders to facilitate effective business execution


Key Skills and Experiences Required:
  • Effective analysis and decision making and ability identify and understand issues, problems and opportunities and develop appropriate solutions
  • Adapt to change in a fast paced environment with the flexibility to adapt to an ever-changing environment, while maintaining focus and drive
  • Ability to multi-task and manage time and competing priorities to deliver effective outcomes
  • Build effective relationships with internal and external stakeholders in order to use collaborative relationships to facilitate the accomplishment of business goals
  • Ability to communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology
When you work at Citi, you will be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and use the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi Australia is an Employer of Choice for Women and supports a flexible work environment.
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