Analytics Manager Analytics Manager …

Citi
in Sydney, New South Wales, Australia
Permanent, Full time
Be the first to apply
Competitive
Citi
in Sydney, New South Wales, Australia
Permanent, Full time
Be the first to apply
Competitive
Citi
Analytics Manager
This is a key role to expand data science capabilities for credit cards, consumer lending and retail banking portfolios to provide insights, actionable intelligence and recommendations to business verticals at strategic and tactical level across customer life cycle right from acquisition, growth (cross-sell/ up-sell) to retention/ win-back.

The individual contributor role helps business achieve organisation's short-term and long-term financial objectives by working as a partner and co-sharing the responsibilities. Part of the role also involves in developing segmentation and predictive models from time to time as required that will help the Consumer Bank establish longstanding relationships with customers by offering the right product to the right customer when they need and how they need. This can be achieved by refining the customer targeting process resulting in enhanced return on marketing dollars invested both at tactical and strategic level.

The scope of the customer insights/ behaviours to analyse/model will encompass but not limited to the following:
  • Identify the opportunities for New to Bank/ New to Product acquisitions
  • Activations during early engagement phase to improve usage
  • Integrate offline analytics into digital acquisition for focussed targeting
  • Leverage analytics and insights into social media, CBOL content customisation
  • Understand and improve engagement on the overall product and online usage
  • Increase the breadth and depth of customer relationship with the bank - cross-sell / up-sell by building and leveraging predictive models, customer segmentation etc
  • Leverage 2nd party and 3rd party data elements that aid in acquisition and effective portfolio management by extending the right offers and enhance customer experience through augmented knowledge
  • Insights based effective Portfolio Management to enhance spends and relevance of offers
  • Ability to extend the analysis for campaign deep dives when required


The position holder will optimize all leads, offers, and propositions available; flexing the proposition appropriately to increase relevance to the customer (from available product benefits, incentives and associated risk) .

ACCOUNTABILITIES

  • Understand business' needs and convert business problems into analytical problems and devise elegant solutions for effective implementation Design, build and modify models based on historical trends and implement relevant forecasted performance metrics across acquisition and portfolio
  • Recalibrate/ redevelop the models as and when needed
  • Ability to generate performance curves for all product types and segments where required Measure the financial performance of acquisition campaigns, portfolio campaigns, price testing and forecasting performance on current and future campaigns
  • Design and develop financial reporting for key business stakeholders (Quarterly/Annual updates - Presentations)
  • Responsible to create state of the art documentation process right from scoping out the business problem to analytical solution to implementation process where required.
  • Identify new opportunities to analyse/ model/ segment customer behaviour that add value to bottom-line revenue/ enhance customer experience
  • Collaborate effectively with other teams within Decision Management to drive the needs of the portfolio
  • Maintain regular communication with all the key stakeholders - across Portfolio, Marketing, Product, Finance, Risk and Customer Franchise teams for effective implementation of analytics
  • Communicate analytical solution and financial benefits in a business language Influencing and negotiation skills are key to implement strategic pan bank initiatives


KEY REQUIREMENTS

  • A degree in Business/ Finance/ Commerce/ Econometrics/ Mathematics/ Statistics or any other quantitative discipline
  • At least 5+ years analytics experience in financial services, banking, insurance, consulting or relative domain
  • Prior work experience in handling high volume databases preferably in a data warehouse environment;
  • Prior work experience on SAS at advance levels is a must; work experience in Python is required
  • High levels of competency in Excel, Access, Word and PowerPoint
  • Experience in R, PySpark and Excel VBA will add value
  • Understanding of site catalyst, DMP etc and ability to leverage analytics in social and digital platforms will be an added advantage
  • Experience in distributed computing environments like big data preferably Hadoop is required
  • Experience and knowledge on financial services industry is a plus
  • Ability to multi-task across projects and should be able to work independently
  • Cohesively work with other team members in a team environment
  • Ability to work under demanding timelines, attention to detail and produce error free results


BEHAVIORAL COMPETENCIES

  • Quality - Drives a quality culture with no tolerance to sub standard outputs
  • Analysis and Decision Making - Identify and understand issues, problems and opportunities and develop appropriate solutions
  • Build Effective Working Relationships - Develop and use collaborative relationships to facilitate the accomplishment of business goals
  • Business Focus - Demonstrating an understanding of the business and its customers
  • Communicates Effectively - Communicating in a way that is clear, concise and easily understood with impact and credibility
  • Leads Change and Innovation - Identifying the organizational requirements for future success and engaging in those activities
  • Manages own Performance - Taking responsibility for managing own performance by actively seeking development and feedback
  • Market, Sales and Customer Focus - Create and seize opportunities that provide superior returns for shareholders


Citi has entered into an agreement with NAB to acquire its consumer bank in Australia which includes residential mortgages, deposits, and unsecured lending.

The sale is expected to complete in March 2022. As this is a role to work in Citi's consumer bank, the successful candidate will initially be employed by Citi, but on sale completion, their employment will transfer to a NAB (or) a new entity that will employ Citi's consumer bank employees, prior to their transfer to NAB.

Job Family Group:
Decision Management

Job Family:
Specialized Analytics (Data Science/Computational Statistics)

Time Type:

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .

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View the EEO Policy Statement .

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