Senior Data Analyst - Campaign Developer

  • Competitive
  • Melbourne, Victoria, Australia
  • Permanent, Full time
  • ANZ
  • 19 Apr 19

Senior Data Analyst - Campaign Developer

Senior Campaign Data Analyst

Data Analysts deeply understand the power of data to generate quality customer insight, manage information, identify trends and make decisions

What will be in your toolkit?

  • Strong communication and presentation skills and demonstrable stakeholder management experience
  • Experience with Unica/IBM Enterprise Marketing Manager essential
  • Minimum 3-4 years experience working in as a marketing campaign data analyst or similar
  • Experience with financial products especially lending and/or credit products would be advantageous
  • Hands-on experience with and knowledge of tools and techniques for data analysis (data warehouses, database or scripting languages e.g., SAS, SQL, Cognos, etc.)
  • Ability to work with diverse audiences and stakeholders to understand real-world requirements and translate these into workable data solutions.
  • Inquisitive mindset
  • Strong ability to translate data insights into practical business recommendations
What might a day in the life look like?
  • Work with a small mixed-competency squad to improve the customer experience of borrowing from us
  • Build out our customer communication portfolio to address key moments in our customers’ banking journey
  • Monitor, analyse and adjust the data that feeds our communications to ensure accurate, timely and relevant activity for our bankers and our customers
  • Support the strategic development of our data environments
  • Support and mentor junior analysts and the analyst community within the broader team
  • Develop tools and methods to fully profile customers and customer segments
  • Source data from a variety of sources to combine, synthesise and analyse to generate insights
  • Support key data platform and/or data scheduling jobs to support insights delivery to key audiences (e.g. frontline, other tribes)
Chapter Description: Campaign Development
  • Ensure efficient and effective customer contact and campaign execution across the Tribes, including the management and orchestration/arbitration of contact recency and frequency rules, channel specific requirements and rules, key inclusion and exclusion requirements & needs, and efficient customer journey orchestration
  • Possess an analytical and inquisitive mindset to continuously improve the level of insight surfaced and develop customer campaign effectiveness visibility and tracking
  • Develop strong ability to translate data insights into practical business recommendations
  • Undertake Campaign Build and optimise contact framework business rules
  • Ensure quality lead/insight delivery to channels and customers, focusing on first-time pass rate and throughput metrics
  • Possess strong communication and presentation skills to translate analysis into insights and present findings
  • Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations
  • Suggest, design input into experimental design including control group strategies, champion/challengers, performance success metrics
At ANZ, we aim to create a work environment where employee differences such as gender, age, culture, disability, sexual orientation, family and caring responsibilities and religion are valued.

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