eFinancialCareers Ideal Employer Research Methodology
Our 2018 Ideal Employer research was conducted via an online survey tool between the months of October 2017 to January 2018. In total, the survey garnered 6,298 respondents globally. 18,894 valid votes for ideal employers were cast with a total mention of 2,827 different companies.
To ensure statistical validity of the results 30+ votes per company were required for major rankings (e.g. regions) and 10+ votes per company required for minor rankings (e.g. company sector). 50+ votes per company were required for deeper analysis into company ratings across attributes, including key strengths.
In 2016 and 2017, all company mentions were weighted equally regardless of the response order. Starting in 2018, a weighting approach was used. The weighted score was calculated based on the position the respondent placed them in. A full point was given to the first position, two thirds of a point was given for second position and one third of a point was given for the third position. In the event of a tie score, all tied companies received the same ranking and the equivalent number of subsequent rankings were skipped.
When comparing 2018 to prior years, total votes in 2017 were compared to weighted votes in 2018 to determine change in ranking order.
To view the eFinancialCareers Ideal Employer 2018 Press Release, click here.