Head of Marketing

  • Competitive Salary and Bonus
  • San Francisco, CA, USA
  • Permanent, Full time
  • BlackRock
  • 21 Aug 17

Who We Are FutureAdvisor is a team of engineers and finance geeks re-defining the financial services industry. As a division of the world’s leading investment manager BlackRock, our mission is to help “everyday families achieve better financial outcomes.”  We fulfill this mission by delivering digital

Who We Are



FutureAdvisor is a team of engineers and finance geeks re-defining the
financial services industry. As a division of the world’s leading investment
manager BlackRock, our mission is to help “everyday families achieve better
financial outcomes.”  We fulfill this mission by delivering digital
financial management software through partner financial institutions to serve
their end clients.



 



We’re currently seeking a talented Head Of Marketing to join our
Executive team.



 



As Head of Marketing, you and your team will drive the adoption and
economic success of our partner launches. This is a unique role at the front
lines of defining how financial institutions can reinvent wealth management and
how we can enable it with our technology.



 



You and your team will work with partner firm marketing and training
teams to craft the playbook that should drive millions of end consumer users.
As a senior executive of the firm, you will also be responsible for driving
company direction to lead to higher economic outcomes for the business.



 



ROLE & RESPONSIBILITIES



-  Develop launch strategy and execution plans for all of
FutureAdvisor’s partners - both major banks and advisor networks



 



-  Develop a team of 10 marketing professionals



 



-  Lead and evolve the team, skillsets and organization to best
support our partner launches and economic goals



 



-  Work with senior marketing leadership at partners to understand
their current go to market plans and integrate them with standard methodologies
from FutureAdvisor.



 



-  Evolve messaging and segmentation tactics to drive higher
adoption



 



-  Partner with Business Development to better define potential
partner types and indicators that lead to more successful partners



 



-  Partner with Implementations and Relationship Management to
drive go-to-market plans for our customers



 



-  Partner with product & engineering teams to drive product
decisions that lead to better partner and client outcomes



 



-  Run end client communication across all partners



 



SKILLS



-  10+ years experience in Marketing, with at least 5 years in a
dynamic marketing leadership role.



 



-  Experience in both Online & Offline marketing tactics,
measurement and segmentation



 



-  Strong client skills -- i.e., the ability to influence and
inspire change at external firms



 



-  Experience in B2B marketing a plus



 



-  Financial services experience required, wealth management
experience a strong plus



 



-  Experience with both Bank and/or Advisor driven product launches
a strong plus



 



-  Experience defining GTM objectives and forecasting/budgeting



 



-  Strong communication skills, both verbal and written



 



-  Creative thinker able to come up with novel ideas to complex
challenges



 



Perks and Benefits:



·         Competitive salary
with strong annual bonus plan



·         Company 401k match



·         Healthcare Benefits
backed by BlackRock



·         Daily catered lunch
with fully stocked company kitchen



·         Gym Reimbursement



·         Commuting Allowance



·         Unlimited Vacation



·         Casual office (dogs
welcome!)




FutureAdvisor is proud to be an Equal Opportunity and Affirmative Action
Employer.  We evaluate qualified applicants without regard to race, color,
national origin, religion, sex, disability, veteran status, and other statuses
protected by law.



FutureAdvisor will consider for employment qualified applicants with
criminal histories in a manner consistent with the requirements of Article 49
of the San Francisco Police Code.