Social Media and Digital Marketing Associate

  • Competitive + Benefits
  • London, England, United Kingdom
  • Contract, Full time
  • Investec Asset Management
  • 12 Sep 16

The Digital Marketing team is responsible for Investec Asset Management’s global digital marketing strategy and execution. Based in London and Cape Town, the team acts as a single global unit and delivers strategy, innovation, and execution to all areas of the business across the full digital marketing spectrum.

The Digital Marketing team is responsible for Investec Asset Management’s global digital marketing strategy and execution.  Based in London and Cape Town, the team acts as a single global unit and delivers strategy, innovation, and execution to all areas of the business across the full digital marketing spectrum.

Reporting to the Head of Digital Marketing the team is seeking a London-based Social Media and Digital Marketing Manager to manage and execute our global social media strategy alongside broader strategic digital marketing responsibilities to the European client group.

The candidate should demonstrate a strong understanding of a broad range of digital marketing disciplines. They will be able to manage social media and digital campaign activity from conception to delivery and have in-depth knowledge of the technical detail that underpins social media and digital marketing.

Strong project management skills coupled with proven innovation delivery across a range of campaign management, CRM, content management and collaboration platforms would be highly beneficial.

The role will involve working closely with the wider marketing team, brand, PR, investment teams and global client groups to formulate and execute digital and social media strategy.

It is important that the candidate is able to build strong relationships both within the business and with external agencies, and deliver consistent, high-quality, innovative solutions to budget and deadlines.


Social media management responsibilities include but are not limited to:


•Global social media strategy & implementation
•Day to day management of all applicable social media platforms through creating content, responding to comments and enquiries, as well as exploiting new social media opportunities
•Sourcing and writing copy for timely and responsive online engagement
•Integration and alignment with PR strategy and messaging
•Implementation of engagement-response, escalation and crisis-management policies, tracking social media influence, reporting and continuous monitoring of all IAM and key competitor platforms.
•Social media platform management
•Online reputation management
•Social media campaign management
•Overseeing social advertising
•Social media events strategy and delivery
•CSR campaigns
•Agency management
•Social media reporting
•SEO analysis & implementation (via website manager)
•Social media compliance, workflow and escalation management

Digital marketing responsibilities for the European Client Group include but are not limited to:


•Prioritising and delivering on digital campaign requirements to support our local sales efforts
•Driving innovation to improve campaign effectiveness
•Management of the end to end process for digital marketing initiatives for key client groups
•Strategy, project management and implementation of digital and client intelligence innovation
•Ensure relevant new digital technologies are leveraged into the digital team
•Ensuring the appropriate digital solution is applied to meet key objectives
•Ensure integration of message across digital platforms
•Measurement, interpretation and reporting of digital campaign results to key stakeholders
•Agency management (including briefing, budget setting, delivery & invoicing)
•Facilitate strong visibility, accessibility and reach of key content and digital tools

 
Person specification   
 

The successful candidate will display a proven track record of digital marketing and innovation delivery across a broad range of social media and digital marketing disciplines.
•Technical Knowledge and Experience
•Social media strategy and campaign management
•Integrated digital campaign management
•Web content creation and publishing
•Financial Services experience, with a strong preference for Asset Management
•Product, market and distribution knowledge
•Experience in marketing to financial intermediaries
•Project management

Systems Skills:
•Social media platforms and workflow systems
•Social media listening tools
•Website Content Management Systems
•Email Marketing (Pardot)

Personal Attributes:
•Team player
•Collaborative
•Passionate about social media and digital marketing
•Committed to service delivery
•Accurate and organised

 
Risk & Compliance Responsibilities   
 
•Adhering to the in-house Code of Ethics which forms part of employment contract.
•Being alert to possible and actual breaches of procedures and regulators rules and reporting them to the line manager and Compliance, and where applicable to Operational Risk.
•Being alert to any possible ‘Treating Customers Fairly’ (“TCF”) issues and advising Compliance thereof.
•Ensuring that procedures are kept up-to-date and any gaps or concerns are notified to the line manager, as well as Compliance and Operational Risk