Product Manager, RB

  • Negotiable
  • Singapore
  • Permanent, Full time
  • Standard Chartered Bank
  • 21 Sep 16

Please view Job Description for details.

Achievement of program goals and business financial performance for multi-market usage programs. To assist the head of credit cards in creating and rolling out management programs relating to driving spending, usage, activation and may include related regulatory and system changes. The person will be involved in creating an enterprise loyalty solution for both the earn and burn sides. A key task is capability development on existing platforms and with existing loyalty partners. This also includes management of issues related to programs, platforms and partners

Key Roles and Responsibilities

Primary responsibility will be on ideation, design, approval, process-mapping, tracking and management of programs for cards usage, activation and loyalty across the bank. Coordination with internal stakeholders including segments, compliance, operations, analytics, marketing and client experience functions to enable the smooth roll out of existing and new campaigns.This will include stakeholder management across other teams.
Key Relationships
Analytics - Analysing campaign performance
Technology - Management and capability build on loyalty and usage
Legal & Compliance - Legal and ccompliance issues for campaign
Segments - Segment inputs on program design and capability
Marketing - Marketing plan, ATL / BTL
Client experience - Preparation, managing issues

Qualifications and Skills

  • Achievement of specific program targets KPIs including RoMI
  • Achievement of incremental revenue generation
  • Ideation, design and execution of global campaigns across the group
  • Standardization of spending programs
  • Management of stakeholders

  • Diversity and Inclusion

    Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.