Manager Marketing, Digital Marketing and Website Management - Global Marketing

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • HSBC
  • 30 Sep 16

Manager Marketing, Digital Marketing and Website Management - Global Marketing

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Manager Marketing, Digital Marketing and Website Management.

Principal responsibilities

  • This is an 18 month contract for a candidate to join the Retail Banking and Wealth Management Marketing Team
  • Management and execution of Marketing communications campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan
  • Implementing campaigns globally, working with and guiding Marketing campaigns teams in market to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets and supporting materials produced
  • Formulating and implementing Marketing activities and campaigns to support the achievement of revenue growth targets for the Global Business Line
  • Driving customer acquisition in key segments, building the HSBC brand presence and supporting the local activation of campaigns and events
  • Collaborating with key internal stakeholders and effectively managing agency and supplier relationships to maximize service delivery
  • Responsible for staying on top of the trend and development of digital marketing together with ongoing monitoring of competitive scene and consumer behavior in driving the development of effective digital marketing activities for relevant products and segments


Qualifications
Requirements
  • University graduate in business studies with a background in marketing is preferred
  • Strong experience in a marketing role, ideally has worked for a banking or financial institution with involvement or a good understanding of banking products
  • Proficient in data analysis, project management, advertising production and direct marketing with good commercial sense
  • A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
  • Experienced in liaising with external business partners and suppliers
  • Possess hands-on computer skills, including proficiency in Microsoft Office applications
  • A strong ability in problem solving, multi-tasking and project management is required for successful implementation of marketing programmes
  • Strong communication skills, especially in written Chinese and English a must
You'll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.