Head of Digital Acquisition, Asia Pacific, Digital

  • Senior Director Level
  • Hong Kong
  • Permanent, Full time
  • Cornerstone Global Partners
  • 08 Aug 17

This world famous bank is going through significant change that will impact the lives of many customers around the world. This digital transformation has billions of USD being pumped in to make this bank the global leader when it comes to digital.

Principal Responsibilities

  • Proactively identify opportunities to scale digital channels and capabilities across Asia
  • Bring subject matter expertise and strategic thought leadership to test and learn new channels, marketing messages, media buying tactics and partnership concepts
  • Deliver key line of communications through digital channels that continuously evolve via consumer test and learn and quickly develop into commercially successful experiences
  • Maximise online revenues across the ecommerce platforms by closely work with key stakeholders and champion the customer focus corporate objectives
  • Clear understanding of customer needs, market trends and mobile first technologies and defines a digital communication strategy
  • Responsible for the definition and development of improvement opportunities across digital channels
  • Degreed graduate with managing digital acquisition channels and capabilities through experience in digital channel management, user experience, test and learn, analytics
  • Track record successful in delivering tangible improvements to customer experience through digital communication in a large scale organizations
  • Experience in a global or regional roles, working effectively to deliver targets in a large, matrix organization
  • Strong thought leadership and creativity to proactively propose new business opportunities and resolve issues
  • Results orientated with proven track record, self-directed, change leader, high energy and strong execution capabilities
  • Strategic thinker with strong customer centric, analytical and innovation mind set
  • Strong communication skills, good team player and stakeholder management


For more information please send your CV or email Derek Kenny on dk@cgptalent.com