Business Strategy Officer (Campaign Management)

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • Bank Of China (Hong Kong) Limited
  • 22 Aug 17

Business Strategy Officer (Campaign Management)

Responsibilities:

  • Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
  • Provide campaign execution supports driving for segment/ product direction & strategies
  • Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
  • Produce analytics reports for both regular and campaign specific needs
Requirements:
  • Degree holder with major in quantitative, numerical science or related disciplines
  • 1-2 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
  • Possess proven competence in SAS Programming, Excel, PowerPoint, database design and management, and user requirement write-ups
  • A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
  • Good communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua